The Minx brand was established on the Kapiti Coast back in the year 2000 by Angela Buswell (designer) and Cushla Reed (definer). The first range to hit the high street was in Australia with the NZ market soon to follow, the brand later exported into the USA, all from a factory in Waikanae. 2005 the brand took a different direction after closing its manufacturing plant in NZ to be made in China. Cushla Reed (now designer and definer) then took over the Minx brand and has transformed it into a very iconic NZ brand. Minx is all about making ‘You look good’; not only looking good but feeling great. Cushla has created a massive following of stylish women, hungry to stand out in comfort and colour.